![]() ![]() The new tools block the trackers on websites, not the ads themselves.It will also give a "privacy grade" for every site you visit, including how many trackers were working behind the scenes. ![]() How it works: DuckDuckGo is releasing today browser extensions and mobile app for the major platforms - Firefox, Safari, Chrome, iOS and Android. "There's starting to be a critical mass of people educated enough about how trackers and this ecosystem works to want to do something about it," Weinberg told Axios.He saw a larger shift in the public's attitude toward online privacy after the 2016 election, when people started to realize the "more pernicious effects of the filter bubble" driven by personal data profiles. Growing interest: DuckDuckGo founder and CEO Gabriel Weinberg said he first saw an increase in traffic after Edward Snowden leaked NSA documents in 2013. Those numbers pale in comparison to Google's 3.5 billion daily searches.The search engine saw daily private searches increase 55% over the course of 2017, to 19 million daily searches by the end of the year.In 2017, DuckDuckGo saw nearly 6 billion private searches, a 50% increase over 2016.With data breaches on the rise, along with concerns over election manipulation through targeted ads, DuckDuckGo is pitching itself as an "internet privacy company" by launching encrypted private browsing that blocks trackers. Why it matters: Google and Facebook track individuals' online behavior to tailor advertising based on those preferences. Reproduced from DuckDuckGo Chart: Axios Visuals ![]()
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